They cut funding for the oldest non-commercial urban radio stations in Europe, so we…

Reši RŠ / Radio Študent

Radio Student is a cult alternative radio station. Through its programme it promotes the fundamental values of civil society and plays an active role in social engagement by rejecting traditional media approaches. Via the exploration of musical, cultural, economic and political alternatives, it enrichens the Slovenian media landscape in its own way. Its operation is and always has been heterogeneous due to the views and motivations of its producers.

In 2013, due to budgetary cuts, it was feared it would be restructured. We were asked to step in and find alternative means in funding Radio Student (the goal was €30-50K).

We successfully helped RS reach their donation goal through crowdfunding. Furthermore, we made a petition addressed to the government of Slovenia and municipality of Ljubljana, demanding sustainable solutions in funding RS, which is was not only proven feasible by our campaign, and that there is a tangible need and support for alternative culture in Slovenia.

communication strategy, branding, marketing, video, webpage

We took over the town’s hottest club for a season

Next project > K4

K4 is the iconic underground nightlife destination of Ljubljana that has produced some of the pioneers of Slovene electronic music. However, in recent years the club had started to lose its edge (and visitors) and was in need of a reset. Joining forces with local graffiti artists, we emblazoned the interior with fluorescent glow in the dark tags. Every wall from the toilets to the dance floor is an illuminated head trip. We then took the campaign to the streets, with a series of posters designed by over 20 Slovenian artists, illustrators and designers to let the word be heard. Our intervention succeeded in bringing back the old underground vibe and 20% more visitors compared to the previous two years.